Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”—Serial 1 offers innovative eBicycles that make every ride an adventure.
Born as a skunkworks inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBicycles available today.
The decision to create the independent Serial 1 brand in 2020 represents the best of two worlds—an innovative arrangement that combines Harley-Davidson’s leadership in two-wheel electric propulsion with the agility and autonomy of a new brand dedicated exclusively to the eBicycle product and customer.
Why? Bicycle components do require steady maintenance to keep your ebike tuned and performing its best. You might not notice that an adjustment is necessary, but we do!
Learning more about your riding style through the first year will help us build a well understood service schedule, together.
Looking for a decent ebike that doesn’t break the bank? Try our certified pre-owned eBikes that are just as reliable and fun! These pre-owned e-bikes were well loved, thoroughly inspected and professionally refurbished by our certified ebike technicians to meet the most desirable condition possible.