About Serial 1

Powered by Harley-Davidson

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”—Serial 1 offers innovative eBicycles that make every ride an adventure.

The Passion

Born as a skunkworks inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBicycles available today.

The Decision

The decision to create the independent Serial 1 brand in 2020 represents the best of two worlds—an innovative arrangement that combines Harley-Davidson’s leadership in two-wheel electric propulsion with the agility and autonomy of a new brand dedicated exclusively to the eBicycle product and customer.

Learn With Us

We create an atmosphere where you learn about bikes, and we learn about you.  With that combination we can find the best possible fit for you and your needs.

Our goal is to provide advice whether you shop with us, or elsewhere.  We just want to make sure you are well informed of all your options before making your decision.

Complimentary 1-Year Service

Perhaps the MOST undervalued or unrealized factor in an electric bike purchase is that your will require after sale service! Imagine buying a car without any service agreements.

With your purchase we offer 1-YEAR COMPLIMENTARY warranty adjustments and tunes.

Why? Bicycle components do require steady maintenance to keep your ebike tuned and performing its best.  You might not notice that an adjustment is necessary, but we do!

Learning more about your riding style through the first year will help us build a well understood service schedule, together.

Certified Pre-Own

Looking for a decent ebike that doesn’t break the bank? Try our certified pre-owned eBikes that are just as reliable and fun! These pre-owned e-bikes were well loved, thoroughly inspected and professionally refurbished by our certified ebike technicians to meet the most desirable condition possible.