Evolution into eBikes
Serial 1 was developed as a standalone brand dedicated to eBikes, although it benefits greatly from Harley-Davidson's century-old legacy and expertise. The launch of Serial 1 marked Harley-Davidson’s strategic move into the rapidly growing eBike market, targeting urban commuters and recreational riders. Serial 1 eBikes are designed to offer a seamless blend of style, performance, and cutting-edge technology, echoing the ethos of Harley-Davidson.